Webinar: Rethinking Client Personas in Marketing & Branding

Rethinking Client Personas

We’ve heard it all: Find your niche. Only one ideal client persona. Marketing works this way. Turns out, the science (and justice best practices) have a lot to say about that. Join us as we unearth some of the hidden mechanics of brand visibility and leverage that knowledge into better tactics. In this webinar we’ll discuss:

  • Why personas are the worst (as far as justice is concerned)
  • How they compromise your visibility
  • What to do instead

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Posted on

September 16, 2022