You are in the business of behaviour change–whether that’s the transformation you lead your clients through or the switch folks make from not biting to buying in. So when we’re looking to ethically move folks to “yes, please take my money” shouldn’t we consult the science of behaviour change? Join the brand scientist as she leads you through the Matters Most Analysis™, a process designed to help you uncover what your audience wants right now, so when you describe what you do people will get it, want it and want to buy it. Even in uncertain times. You’ll learn:
- The 3 key motivational contexts
- How to find your audience’s motives
- How to know which motive your audience cares the most about right now
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