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Webinar: Rethinking Client Personas in Marketing & Branding
We’ve heard it all: Find your niche. Only one ideal client persona. Marketing works this way. Turns out, the science (and justice best practices) have a lot to say about that. Join us as we unearth some of the hidden mechanics of brand visibility and leverage that knowledge into better tactics. In this webinar we’ll discuss:
- Why personas are the worst (as far as justice is concerned)
- How they compromise your visibility
- What to do instead
All registrants will receive access to the webinar recording, transcript, and resources.
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Speaker
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N. Chloé Nwangwu (she/her)
N. Chloé Nwangwu (she/her), known as the brand scientist, is a speaker, behavioral strategist, and brand visibility expert. A former international conflict mediator, she is now the founder of NobiWorks, a brand visibility consultancy. There she partners with underrecognized brands, leveraging science and her proprietary Visibility Engineering™ Method to ensure they are impossible to ignore.
NobiWorks equips underrecognized brands with visibility strategies and systems scientifically formulated to help them neutralize visibility biases while commanding — and keeping— attention in an increasingly crowded marketplace.Her clients have included a number of boutique firms, the High Ambition Coalition, and the first refugee delegation to the UN.
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