Rethinking Client Personas in Marketing & Branding

Webinar: Rethinking Client Personas in Marketing & Branding

We’ve heard it all: Find your niche. Only one ideal client persona. Marketing works this way. Turns out, the science (and justice best practices) have a lot to say about that. Join us as we unearth some of the hidden mechanics of brand visibility and leverage that knowledge into better tactics. In this webinar we’ll discuss:

  • Why personas are the worst (as far as justice is concerned)
  • How they compromise your visibility
  • What to do instead

All registrants will receive access to the webinar recording, transcript, and resources.

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Sep 13 2022


Mountain Time
10:00 AM - 11:00 AM

Local Time

  • Timezone: America/New_York
  • Date: Sep 13 2022
  • Time: 12:00 PM - 1:00 PM




  • N. Chloé Nwangwu (she/her)
    N. Chloé Nwangwu (she/her)

    N. Chloé Nwangwu (she/her), known as the brand scientist, is a speaker, behavioral strategist, and brand visibility expert. A former international conflict mediator, she is now the founder of NobiWorks, a brand visibility consultancy. There she partners with underrecognized brands, leveraging science and her proprietary Visibility Engineering™ Method to ensure they are impossible to ignore.

    NobiWorks equips underrecognized brands with visibility strategies and systems scientifically formulated to help them neutralize visibility biases while commanding — and keeping— attention in an increasingly crowded marketplace.Her clients have included a number of boutique firms, the High Ambition Coalition, and the first refugee delegation to the UN.

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