Webinar – Motivational Chemistry: How the Science of Behaviour Change Can Help You Grow Your Private Practice
You are in the business of behaviour change–whether that’s the transformation you lead your clients through or the switch folks make from not biting to buying in. So when we’re looking to ethically move folks to “yes, please take my money” shouldn’t we consult the science of behaviour change? Join the brand scientist as she leads you through the Matters Most Analysis™, a process designed to help you uncover what your audience wants right now, so when you describe what you do people will get it, want it and want to buy it. Even in uncertain times. You’ll learn:
- The 3 key motivational contexts
- How to find your audience’s motives
- How to know which motive your audience cares the most about right now.
All registrants will receive access to the webinar recording, transcript, and any additional resources.
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Speaker
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N. Chloé Nwangwu (she/her)N. Chloé Nwangwu (she/her), known as the brand scientist, is a speaker, behavioral strategist, and brand visibility expert. A former international conflict mediator, she is now the founder of NobiWorks, a brand visibility consultancy. There she partners with underrecognized brands, leveraging science and her proprietary Visibility Engineering™ Method to ensure they are impossible to ignore.
NobiWorks equips underrecognized brands with visibility strategies and systems scientifically formulated to help them neutralize visibility biases while commanding — and keeping— attention in an increasingly crowded marketplace.Her clients have included a number of boutique firms, the High Ambition Coalition, and the first refugee delegation to the UN.
